Eksperter i køb og salg af virksomheder

VitaYummy is a leading Nordic brand within high-quality, vegan gummy vitamins, recognised for its great taste, clean ingredients, and high consumer appeal. With a strong digital presence, VitaYummy has become the go-to brand for families and health-conscious consumers in the Nordics and is increasingly gaining traction in broader European markets. Vision Healthcare is a consumer healthcare platform with annual revenues of EUR +310 million. Together, Vision Healthcare and VitaYummy will unlock synergies in further geographic expansion, channel development, product innovation, and consumer engagement across the Nordics and broader European markets. Yvan Vindevogel, Chairman of Vision Healthcare, comments: “VitaYummy’s brand strength, well developed consumer-centric vision, and digital-first omnichannel approach make it a perfect fit within our expanding portfolio of leading European consumer healthcare brands.” VitaYummy’s founders Henrik Lyng Ludvig and Mikkel Berg Kjærsgaard add: “Partnering with a group that shares our commitment to quality, innovation, and customer wellbeing allows us to accelerate our mission of making daily health fun, accessible, and delicious.”